Marketing and Sales – Business Hormones

The Market Segmentation Process.

Understanding your target audience is essential for creating successful marketing strategies. One of the most effective ways to do this is through market segmentation—the process of dividing a broad target…

Marketing and Sales

Types of Decisions by Consumers.

Understanding the types of decisions that consumers make is essential for businesses and marketers. These decisions are influenced by several factors, including psychological, social, and personal preferences. A thorough grasp…

Marketing and Sales

Types of Consumer.

Understanding your consumers is crucial for delivering the right products and services. Consumers are the lifeblood of any business, and no two are exactly alike. To effectively cater to different…

Marketing and Sales

Marketing Strategy for Service Business.

Service businesses need more than just excellent customer care to succeed. While product-based companies market tangible items, service-oriented firms face unique challenges—promoting intangibles like expertise, experience, and quality. In such…

Marketing and Sales

The Market Research Process.

Informed decisions can make or break a company. Market research is one of the most critical tools businesses use to understand their customers, competitors, and market trends. Whether you're launching…

Marketing and Sales

Setting up a Competitive Intelligence System in Marketing.

Staying ahead of the competition is essential for long-term success. One of the most effective ways to achieve this is by setting up a robust Competitive Intelligence (CI) system in…

Marketing and Sales

Competitor Analysis in Business.

Staying ahead requires more than just offering a great product or service. To truly thrive, companies must understand their market, especially their competitors. This is where competitor analysis comes into…

Marketing and Sales

Political and Legal Factors in Marketing.

Marketing, while often seen as a creative and customer-focused endeavour, is deeply influenced by the political and legal environment in which a business operates. Understanding these external factors is crucial…

Marketing and Sales

How Demographic Factors Shape Modern Marketing Strategies?

Effective marketing goes far beyond crafting creative advertisements or catchy slogans. It involves deeply understanding your audience, their needs, and their behaviours. One of the most critical components of this…